My career in advertising in the Middle East started in 2004. I was fortunate to be hired by J Walter Thompson as a Creative Retoucher. I was working initially on award entries with a talented team, I quickly learned, honed my skills, and proved my capability and was eventually appointed as Art Director handling some of the biggest clients until 2016.

My biggest strength is the ability to deliver ideas across various creative domains. I can work from A to Z, from concept to the final delivery. Collaboration is a trendy concept, and it's always been the culture in the agency setup long before. However, an agency can't always hire all the talent it needs, therefore it's also advantageous to have someone who can deliver a variety of client requests.

3D is now my favorite tool but I’m also proficient with the traditional Adobe applications and other alternative tools. Constant learning gives me the tools and flexibility to work on a variety of creative projects. I have worked with different scales of projects from a start-up to big companies and government projects. I'm always curious how things are done. This drives me to constantly discover, learn new tools, and current trends. 

Here are some of the clients I’ve worked with – Dubai Festival City (design collaterals, real estate, lifestyle in Dubai), SODIC EDNC (social media animations for a high-end real estate development in Cairo), Hummum Baby Food (social media animations, startup in Cairo) Telecommunication Regulatory Authority Bahrain (Launch Campaign, TRA Connect App), DutyFree Bahrain (Re-launch Campaign), Ooredoo (Full range, Telecom in Oman), Batelco (Full range, Telecom in Bahrain), Zain (Full range, Telecom in Bahrain), Bahrain Airport Company, City Centre Bahrain (Themed Mall display activations, Shopping Mall), Elite Hospitality Group (Brand Identity), Bahrain International Circuit, Riffa Views (Real Estate), HSBC Bank, Bahrain Islamic Bank, Zayani Motors (Mitsubishi, Peugeot), Shop Bahrain (shopping festival) and more.