Spring Campaign 2016 project for Bahrain CityCentre Mall.
This is the third and final Winter Tale mall activation for CityCentre Bahrain, Bahrain’s biggest shopping centre. This is also the biggest project I have done for the year and the scope of work was beyond just advertising.
The work involves planning, designing the advertising artwork, designing every piece of element in the display, 3D modeling in scale, preparation of production details, designing the branding and textures, supervising the fabrications, and finally supervising the installation.
Below is the design of the mall display area. The job involves everything from the general layout of the display to the detailed production design of every single element in the display.